Puma Ultra 1.1 Reveal

We created different 3D animations for the agency La Fourmi, which integrated them into their commercial films with additional motion design. We were in charge of creating a 3D version of the Puma shoe, in order to animate it and showcase its different key attributes. 

Speed

We used a combination of 3D particles and smoke simulations in Houdini to emphasize the speed around the football shoe and its crampons.

Lightness

We animated the yarn of the shoe's body to illustrate its lightness. Thanks to a full procedural setup of the threads in Houdini, we were able to create various playful 3D animations. 

Grip Control

We modeled a puma soccer ball from provided reference photographs. We then animated the contact interaction between the ball and the shoe, using 3D animations and motion design techniques to showcase the grip control technology around the shoe.

3D renders of the shoe

Here are some hi-res render of the shoe from different angles. We used advanced shading techniques to create convincing 3D plastic materials, that react to light in a photo-realistic way.

Procedural 3D fabric

Each strands of the shoe's fabric was made of dozens of individual filaments. Using Houdini's advanced procedural modeling capabilities, we generated hundreds of thousands of threads to recompose the pattern of the shoe. It allowed us to keep a complete control to animate the yarns.