Designing a minimalist and modern campaign
Velvet agency approached us to help them create visuals and animations for the 2023 Double Eleven campaign of Lancôme.
In close collaboration with the agency's creative director, we developed a range of 3D scenes, exploring various interpretations of Lancome's iconic Ô. This process involved experimenting with polished materials and light effects to create distinct visual experiences.
Key Visuals
Our main task on this project was to provide 3D backgrounds for a dozens of Key Visuals that Velvet had to deliver. We created 3D replicas of the iconic Lancôme products, to find the perfect angles and framing for each KV.
This allowed Velvet to achieve the best integration possible between the shooted products and the background we designed, as the photograph had a very precise indication on how the products should be placed.
3D Animation Loops
In addition to the still visuals, Point Flottant's creation of various 3D animated loops adds a dynamic layer to the campaign, offering viewers an immersive and engaging experience. These animations highlight the studio's capability to blend motion and artistry, further enhancing the campaign's impact.
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